There are numerous advantages to lighted signs – they can greatly enhance a business’s visibility and are difficult to ignore. The increased visibility can assist in increasing sales and profit. This is especially beneficial for small businesses that have limited advertisements budget. Signage, whether on a storefront or on a pole, is a form of advertising that can reach a wide variety of customers. With the economy the way it is now, more consumers are turning to the Internet to find what they need.
Because of this, there are now a variety of different advertising lighting types available to businesses. One such advertising lighting type is internally lit signs. In a case like this, the lights are installed inside of the building where they can be seen from the outside. This type of sign is ideal for business owners who want to advertise but do not want their ads to be seen from passing traffic.
Another form of lighting is external-lit signs. This type of sign is used with a raised pole or frame that is perpendicular to the structure it is on. It is designed to be seen from an elevated position. In the past, this was the most common type of sign used.
The most popular form of signage today is digital display signs. Digital display signs are LED signs that are on a full-color LCD panel. These signs are more vibrant and more attention grabbing than their internally lit counterparts, making them the perfect solution for small businesses that need to advertise. However, many advertisers are moving their attention to LED technology due to the growing popularity of mobile advertising. Mobile advertising is basically advertising that is designed to be displayed on cell phones.
LED lighting is also now being used in conjunction with pylon signs. Pylon signs are rectangular tubing-like structures that are supported by a rigid, metal frame. The LED lights are installed inside the frame to create the desired luminance. Pylon signs are typically placed outside of business structures, on sidewalks, walls, or other areas where outdoor lighting would be inappropriate.
As you can see, there are several different options available when it comes to lighted signs. LED (lighted signs) and pylon signs are two of the most popular options for business owners who want to promote their company name or logo. Business owners need to keep in mind that they have a lot of options available when it comes to outdoor advertising. Depending upon their specific needs, some businesses may decide to go with LED advertising or pylon advertising instead. Whatever the case may be, however, businesses that have decided to install lighted signs on their buildings have certainly made a wise decision.